Privacy Policy.

1. Information we collect

We collect information you provide directly — such as your name, email address, shipping address, billing address, and phone number when you place an order or create an account. We also automatically collect device, browser, and usage information through cookies and similar technologies, including IP address, pages viewed, and referral source.

2. How we use information

• Process and fulfill orders, including shipping and customer service.
• Send transactional emails (order confirmations, shipping updates, returns).
• Send marketing emails with new drops and promotions, only with your consent.
• Improve the Site, our products, and the customer experience.
• Detect and prevent fraud and abuse.
• Comply with legal obligations.

3. Cookies & tracking

We use cookies, pixels, and similar technologies to operate the Site, remember your cart, analyze traffic, and personalize marketing. You can control cookies through your browser settings. Disabling some cookies may limit Site functionality.

4. Sharing your information

We share information with trusted service providers who help us run the business — payment processors (Shopify Payments, Stripe), shipping carriers (USPS, FedEx, UPS, DHL), email and analytics providers, and fraud-prevention partners. We do not sell personal information to third parties.

5. Data retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

6. Security

We implement industry-standard administrative, technical, and physical safeguards to protect your personal information. No system is 100% secure, but we work continuously to maintain best-in-class protection.

7. Your rights

Depending on your jurisdiction (including California, EU, UK), you may have the right to access, correct, delete, or port your personal information, and to opt out of certain processing activities. To exercise these rights, email privacy@wildlittlesclothing.com.

8. Children's privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from anyone under 13. If you believe we have, please contact us and we will delete it promptly.

9. International transfers

We are based in the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ from those of your jurisdiction.

10. Changes

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "last updated" date.

11. Contact

Privacy questions? Email privacy@wildlittlesclothing.com.